தமிழ்நாடு சுற்றுலா
For Tamil Nadu Tourism
Tamil Nadu state view
What the Department of Tourism sees from Payanam, live: where visitors go, what local hosts earn, how travellers explore heritage and when demand peaks. Aggregate figures only, with no personal data.
Last 12 months: 18,824 bookings in 26 districts, ₹7.05 crore paid to local hosts, and 84% of bookings beyond the big cities.
Live demo · seeded data. This is a live demo on seeded demo data. Bookings, travellers, hosts, earnings and app activity are generated for the demo. Heritage sites, festivals, crafts and trails are real. In a pilot, this page shows the real figures in the same form.
At a glance
- Bookings, last 30 days
- 4,272
- 7,072 in the last 90 days
- Paid to local hosts, 12 months
- ₹7.05 crore
- ₹2.13 crore in the last 90 days. Hosts keep 100% of their price.
- Bookings beyond the big cities
- 84%
- 88% of host earnings outside Chennai, Coimbatore, Madurai and Tiruchirappalli
- Districts with bookings
- 26 of 38
- Tamil Nadu has 38 districts
- Hosts working in Tamil
- 63%
- 12 of 19 active hosts use Payanam in Tamil
- Bookings by Tamil-language travellers
- 40%
- 37% of signed-in app activity is in Tamil (90 days)
- Experiences and stays listed
- 72
- 72 offered in Tamil · 7 eco-stays · 9 ticketed venues
- Heritage sites
- 43
- 28 in AR · 280 audio chapters · 9 360° tours
Where visitors go
Bookings and host earnings by district over the last 12 months, largest first.
| District | Bookings |
|---|---|
| Thanjavur ₹88.8 lakh to hosts | 2,319 |
| Sivaganga ₹92.4 lakh to hosts | 1,717 |
| Dindigul ₹50.4 lakh to hosts | 1,601 |
| The Nilgiris ₹63.3 lakh to hosts | 1,347 |
| Chennai City ₹29.1 lakh to hosts | 1,247 |
| Madurai City ₹39.9 lakh to hosts | 1,206 |
| Chengalpattu ₹28.2 lakh to hosts | 1,171 |
| Coimbatore City | 938 |
| Salem ₹37.6 lakh to hosts | 886 |
| Nagapattinam | 878 |
| Cuddalore ₹21 lakh to hosts | 575 |
| Kanchipuram | 501 |
Show all 26 districts
| District | Bookings |
|---|---|
| Namakkal | 466 |
| Tiruvannamalai | 464 |
| Tirunelveli | 460 |
| Virudhunagar | 396 |
| Dharmapuri | 378 |
| Tiruchirappalli City | 337 |
| Ariyalur | 332 |
| Villupuram | 277 |
| Tenkasi | 256 |
| Pudukkottai | 241 |
| Theni | 235 |
| Ramanathapuram | 227 |
| Tirupattur | 209 |
| Kanyakumari | 160 |
Earnings are shown only where at least 3 hosts earned them, so no one host's income can be read off the table. Counts below 5 are hidden.
- Madurai & South 25%
- Chennai & North 21%
- Western Ghats 19%
- Chola Heartland 17%
- Kongu & West 10%
- Coromandel Coast 8%
84%
Beyond the big cities
- Beyond the big cities 84%
- Million-plus cities 16%
Heritage engagement
Monuments travellers explore in augmented reality (last 90 days), with Heritage Passport stamps, audio guides and 360° tours.
- AR views
- 1,390
- Placed in AR
- 554
- Passport stamps
- 4,842
- 43 sites stamped
- Audio chapters
- 280
- 360° tours
- 9
| Monument | AR views | Passport stamps |
|---|---|---|
| Brihadeeswarar Temple Thanjavur UNESCO | 94 | 228 |
| Fort St. George Chennai | 66 | 221 |
| Fort Dansborg Nagapattinam | 66 | 139 |
| Chettinad Mansions, Kanadukathan Sivaganga | 62 | 208 |
| Nilgiri Mountain Railway The Nilgiris UNESCO | 62 | 129 |
| Gangaikonda Cholapuram Temple Ariyalur UNESCO | 59 | 146 |
| Airavatesvara Temple Thanjavur UNESCO | 59 | 100 |
| Vellore Fort Vellore | 57 | 32 |
| Nellaiappar Temple Tirunelveli | 53 | 119 |
| Ramanathaswamy Temple Ramanathapuram | 52 | 91 |
Seasonality and festival demand
Bookings by the month of the visit. Months ahead show what is already booked.
| Month | Bookings |
|---|---|
| December 2025 | 1,332 |
| January 2026 | 1,507 |
| February 2026 | 1,229 |
| March 2026 | 1,242 |
| April 2026 | 1,225 |
| May 2026 | 1,540 |
| June 2026 | 1,137 |
| July 2026 | 1,125 |
| August 2026 | 1,391 |
| September 2026 | 1,292 |
| October 2026 | 3,676 |
| November 2026 (This month (so far)) | 1,432 |
| December 2026 (Booked ahead) | 198 |
| January 2027 (Booked ahead) | <5 |
Festivals in the next 60 days
Bookable experiences linked to each festival, and how full they are on the festival days.
- 8 NovDeepavali
1 linked experience · Bookings on festival days: <5
- 15–24 NovKarthigai Deepam, Tiruvannamalai
1 linked experience · Bookings on festival days: 11
20 of 100 places booked (20%)
- 15 Dec – 1 JanMargazhi Music and Dance Season, Chennai
1 linked experience · Bookings on festival days: <5
- 21 Dec – 20 JanMamallapuram Dance Festival
2 linked experiences · Bookings on festival days: <5
Timed tickets and gate checks
Timed entry for boat houses and monuments. Signed QR tickets are checked at the gate even without a mobile signal, and never admit twice.
- Venues
- 9
- Sessions, next 30 days
- 2,160
- Seats on sale, next 30 days
- 1,59,594
- Tickets sold, 12 months
- 3,383
- Gate admissions
- 1,759
- Checked offline: 279
| Venues | Seats on sale, next 30 days | Tickets sold, 12 months |
|---|---|---|
| Boat rides | 1,02,092 | 2,361 |
| Monument entry | 57,502 | 1,022 |
Sustainability and inclusion
Who benefits, and how lightly visitors travel. Last 12 months unless stated.
- Eco-stay share of bookings
- 5%
- 1,028 eco-stay bookings
- Guest nights in eco-stays
- 4,731
- Artisan workshop bookings
- 2,868
- ₹1.15 crore paid to artisans
- GI-tagged crafts you can learn from the makers
- 8
- Women-led listings
- 1
- 239 bookings (listings the host tagged women-led)
- Responsible Traveller pledges
- 662
- All time
Travel concierge
Travellers ask in Tamil or English. Answers come only from Payanam's own listings and facts, so the concierge cannot invent a place or a price.
- Questions asked, 12 months
- 2,294
- Conversations
- 1,181
- Answered in Tamil
- 31%
Places travellers ask about most
- Madurai 125
- Keeladi 113
- Thanjavur 111
- Ooty 109
- Karaikudi 99
- Kanchipuram 97
- Kumbakonam 97
- Rameswaram 97
Method and privacy
- Privacy
- Aggregates only: no names, emails, phone numbers or single bookings. Any figure with fewer than 5 records behind it is hidden; earnings need at least 3 hosts. State-wide totals are always shown.
- Bookings
- Realised bookings (confirmed, checked in or completed), counted by the day they were made.
- Paid to hosts
- The host's full listed price. The traveller's service fee is not included.
- Language
- The language a traveller or host uses Payanam in: Tamil or English.
- Time windows
- 30 days, 90 days and 12 months count back from the time above. Passport stamps and pledges are all time.
- Big cities
- Chennai, Coimbatore, Madurai and Tiruchirappalli, the million-plus cities of the 2011 Census. Every other place counts as beyond the big cities.
The same figures are open data at /api/v1/state/summary · Recomputed every 5 minutes